Education & Skills Funding Agency

The Education and Skills Funding Agency (ESFA) is a governmental body within the United Kingdom entrusted with the allocation of funds to the education sector, encompassing schools, colleges, and universities. With a workforce exceeding 5,000 individuals, ESFA plays a pivotal role in administering financial resources to support educational initiatives nationwide.

The overarching goal of the Meet The Esfas campaign is to vividly portray the constructive endeavours undertaken by ESFA to stakeholders and staff internally. This is accomplished through the depiction of a family, with each member symbolising a demographic segment that reaps the benefits of ESFA's initiatives. Collaboratively, we conceptualised the family, worked with ESFA to craft their personas, penned their narratives and brought them to life through illustrative representation.

Key accomplishments:

• Illustration and animation: We brought the Esfas family to life with enchanting illustrations and captivating animations. Each visual element was meticulously crafted to resonate with the target audience, conveying the essence of ESFA's positive impact on education

• Content development: Our team developed compelling narratives and messaging strategies that seamlessly integrated with ESFA's objectives. Through insightful storytelling and persuasive language, we effectively communicated ESFA's mission and achievements to diverse audiences

• Videos: We produced a series of impactful videos that showcased Esfas initiatives and success stories. From concept development to post-production, our team leveraged the power of storytelling to evoke emotion and inspire action, amplifying the reach and impact of the campaign

• HTML emails: To engage stakeholders and raise awareness, we designed and deployed visually stunning HTML email campaigns. These emails not only conveyed ESFA's message effectively but also encouraged recipients to take meaningful action, driving further engagement with the campaign

• Posters and banners: We conceptualised and crafted attention-grabbing posters and banners that served as powerful visual assets for the campaign. These visually striking materials were strategically placed to maximise visibility and reinforce Esfas key messages across various touch-points.